The Vanishing Newspaper saving journalism in the information age updated second edition
praise for the first edition, a choice outstanding academic title :
Philip Meyer has set out to prove a point : thet is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can we serve more traditional shareholder interests in quarterly earnings and rising stock prices. " ROBERT GILES

" Philip Meyer is highly qualified, and he has mad an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon. " GILBERT

Resplendent with vivid examples and analogies that ilustrate its concepts and conclussions, this book poses practical suggestion for reviving U.S. journalism. " CHOICE

Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. Now he has updated this graundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism.
Meyer influence model is based on the premise that a newspaper's main product is not news or information, but influence : societal influence, which is not for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statisticaql assesments of the quality and influence of the journalits's product, as well as its effect on business success.

Meyer now applies this empirical evidence to recent developments, such as the impact of Craiglist and current treds in information technologies. New charts show how a surge in newsroom employment propped up readership in the 1980s and data on the eeffects of newsroom desegregation are now included. Meyer's most controversial suggestion, making certification available for reporters and editors, has been gaining ground. This new edition discusses several examples of certificate programs that are emerging in organizations both old and new.

Understanding the relationship between quality and profit probably will not save traditional newspaper, but meyer argues thatr such knowledge can guide new media enterprises. He be lieves that we have the tols to sustain high quality journalism and preserve its unique social functions, thought in a transformed way.